It is celebrated by a tribal community in Gujarat to revere Lord Shamlaji “the Dark Divine” who is thought to be the incarnate of Krishna or Vishnu. Devotees come in large numbers to worship the deity and take a holy bath in the Meshno river. The ‘Bhils’ have immense faith in powers of Shamlaji who they lovingly call ‘Kaliyo Dev’. It lasts for about three weeks in the month of November, with Kartik Poornima being the most important day of the fair.